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Central Route to Persuasion: Definition & Examples
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Joe Badran on Twitter: "Central route of persuasion. Comparative Ad. nuff said #MKTG225 http://t.co/TMP6TrrW" / Twitter
Elaboration likelihood model (ELM)
Central Route Persuasion - Businesstopia
Central VS Peripheral Routes to Persuasion. – A Consuming Blog
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Topics in Pysychology
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